Color can say it for you. Choosing the right color for your brand. We recently worked with a client on a new logo design and we must admit, this is one of our favorite projects to tackle. When you start from scratch as a new business,...
You may have heard something about 'branding' in regards to marketing, but perhaps you've wondered what that means exactly. Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position...