04 Oct The Value of Email Marketing for Small Businesses
Email Marketing lets you reach your ideal audience directly – right on their phones, computers, tablets or wrists! Email Marketing is a cost efficient, powerful tool to promote your products, services, and events. On average, companies that use email marketing to nurture leads generate 50% more sales. What have you got to lose with adding email to your marketing mix?
From subject line to content and images your email should stand out! Follow these tips to make sure your email marketing campaign is set for success.
Mobile friendly: If your email isn’t designed for mobile devices then you shouldn’t bother. According to Adestra, Emails that display incorrectly on mobile may be deleted within three seconds.
Repetition: This is instrumental to any successful marketing campaign. Engaging users over time builds brand awareness and loyalty. You’ll never see a TV commercial run just once, the same rules apply to email. And well, all of your marketing actually.
Subject Lines Matter: Avoid words like “free,” “last chance,” and “offer” in the subject line, otherwise chances are your message is going straight to junk folder. The subject lines with the highest open rates are descriptive yet simple, no more than 50 characters.
Creative call to action: Simplify the decision-making process for prospects and help them take their next action easily. Draw customers in with a sale, free download or special offer that’s easy for them to find and click.
77% of people prefer to get permission-based promotional messages via Email (versus direct mail, text, phone or social media) according to ExactTarget.
Why wouldn’t you want to tap into an active audience base, as the tip of their finger tips? With regular updates about events, offers, bonanzas, and new products delivered to their mailbox, customers begin to feel like they are part of your business and that they are appreciated.
Email marketing can be used to create better relationships with customers by remembering and celebrating with them on their special days; religious holidays, birthdays, anniversaries, etc.
People check their email multiple times an hour and on multiple devices. In fact, email tops the list of active accounts and users, with nearly three times the amount of users than Facebook and Twitter combined. That’s an enormous 2.9 billion users!
The benefits of email marketing for a small business like yours are only limited by ideas and innovation. Are you ready to add email marketing to your mix?
Let Moon 38 help build out a strategy that’s right for your business.