16 Sep SEO: A Cure To Improve Your Website Ranking
According to Small Business Association (SBA), about 30% of businesses don’t quite succeed and simply shut down in the first two years of their starting? Well, on top of that, the number gradually increases to 50% in the first five years.
And that’s a huge number of businesses we are talking about that don’t quite succeed in their initial years. Can you simply guess the reason behind it?
Quite simple! They aren’t able to figure out how to get their name out there. They don’t quite understand how to promote their brand in the digital world. And in today’s world, if you want to succeed, then it’s really important for you to have a great online presence. And that’s why you must be equipped with the perfect digital marketing strategy in your hands that will do wonders for your business.
And if you want a perfect digital marketing strategy for your brand, then you must know the benefits of SEO and how it can help you improve the health of your website and improve its ranking on the search engine results like Google, Yahoo, Bing, etc. And that’s what we are here to help you with. Let’s just start with the basics and try to understand what SEO exactly is carefully.
What’s SEO exactly?
In plain and simple words, Search Engine Optimization (SEO) is the method that you can use to improve the ranking of your website on the search engine results. With the help of different SEO techniques, you can increase the quality and quantity of traffic to your website.
As mentioned by SEO Hacker, about 90% of the people don’t even prefer switching to the next page of search engine results?
And if your business website doesn’t quite rank at the top page of the search engine results, you are missing about 90% of your potential customers? And that’s a loss that your business can’t afford. And what if you are able to make it to the top page of the search engine results for some keywords? Well, then this move can take your business to the next level. That’s a huge amount of traffic we are talking about. A total win-win situation! And that’s what SEO does for you.
Benefits Of Search Engine Optimization
Quality Traffic
Do you know what the biggest advantage of Search Engine Optimization is? That’s it is an inbound marketing strategy.
You don’t reach out to your customers using this method. Instead, with the help of SEO, you can make it easy for your potential customers to find out about you and explore you more. Here, you don’t harass your customers through innumerable cold calls, spammy emails, or interruptive ads. Instead, you make your website rank at the top of search engine results for some relevant keywords. And once the customers start finding you on the top of the search engine results, they will just visit your website and explore you more. And once they are satisfied, it will lead to conversions. And that’s a total win-win situation we are talking about here.
Better User Experience
You can gradually improve the experience of the traffic visiting your website by some few tactics. And these tactics include providing your potential customers with good relevant information, videos as well as photos that support the text. Plus, most of the people love browsing on the phone. And that’s why you can build a mobile-friendly website that will help you provide a better user experience to the mobile users. SEO friendly content on your website will help you improve the user experience. And this will indeed lead to more leads, more clicks as well as higher conversion rates. After all, that’s what the endgame is.
Brand Awareness
With the help of an SEO friendly website, you will be able to impress your customers, making them buy your products and services. You must write content in such a manner that you stuff the keywords correctly in the content. And once people start noticing you, they will love referring your business to their friends and family. With the help of SEO, you can make your products and services easily found on the search engines. If your website is well-optimized, and if a user finds your product or service, your business will rank at the top. You will be able to establish the name of your brand and spread your brand’s message all over the world.
How Should You Invest In SEO?
The above mentioned were just some of the benefits of having an SEO-optimized website. The benefits are just innumerable. However, many businesses don’t quite understand how they can get started with developing a perfect SEO strategy. Once they aren’t able to figure it out, they simply call it quits! And that’s why we will tell you how you can approach investing in SEO.
Keyword Research
Keywords are the pillars of SEO. And that’s a fact! And if you don’t know what keywords are, then look at the screenshot below.
These are the different keywords on which you can make your website rank. If you are a business that sells leather wallets, then you can make your website rank for some keywords like “Best Leather Wallet,” “Best Leather Wallet For Men,” “Best Leather Wallet Brands” and just many more. And that’s why it’s really important for you to research the keywords that are quite popular among the general audience.
Are you ready?
SEO can totally make or break your business. And that’s why you must do it right. However, you should keep in mind that it will take time for you to observe any results. You need to be patient with it. And work with trusted partners. Ready to take the leap? Let Moon 38 help.