05 Nov Video and SEO – The Perfect Pair
Do you know that you can gain traction with your online rankings by adding video to your mix? Oh yes! Videos and SEO are the new loves that will give your business the rousing welcome you crave for.
For your business or brand game to pop up at every search, you will need the help of Google… a lot and that entails more than a beautiful website, punchy and appealing content. Video boosts your content’s worth to Google. Since your primary aim is to catch the fancy of not just potential customers, but also search engines, then your content should come with more than just text. Search engines look for a relationship between your content and keywords; what do you have to give to users? How relevant is it to the keyword in search? In addressing these, a combination of your video with a text will confirm the value of your content, making it ripe for search engines and more viewers.
Video content is not just for entertainment, it extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
You know the feeling of “killing two birds with one stone,” posting videos on platforms like YouTube, Vimeo and other platforms, further creates a chance for your content to be found and linked back to your website. Building links to videos on a platform such as YouTube, can help the video to rank higher (Moz.com, 2018).
Is it possible for any brand to thrive without enough social media presence? The answer is ‘NO’, video content is one of the most favorable types of content to be engaged with on social media. This traffic helps to boost your SEO favorably. Not only do social videos help direct traffic to your website, but this can be more share-worthy content. Videos are a consumers’ favorite type of content; in fact, Instagram is on track to become the fastest-growing platform which uses video content to drive purchases.
So how do you create share-worthy content? First, your video must inform, educate or entertain. Second, the viewer does not have all the time in the world to search somewhere else for the details you didn’t explain so try to ensure your video and the description supplies the possible questions on the minds of your consumers. Third, consider your brand’s position and your audience. How do you tie the goal of the video in with your brand and appeal to your current and/or ideal audience? Creativity and a well thought out strategy married with the right placement.
Ready to talk about video marketing for your business? Let Moon 38 help!